TapLook Streamlines Its Organizational Structure to Drive Global Growth

TapLook, a leading global provider of mobile beauty services for seniors, has announced a significant enhancement to its organizational structure, aiming to create a leaner, smarter, and more efficient management system. This strategic move is designed to accelerate international expansion while ensuring high-quality customer experiences across 19 countries.

A Leaner and Smarter Operating Model

To keep pace with TapLook’s rapid growth and ambitious plans for global expansion, the company has simplified its organizational hierarchy by focusing on a centralized leadership model:

• Chairman & CEO: Setting the company’s vision and global strategy.

• Deputy CEO: Coordinating operations across all business units and supporting execution at scale.

• Global Directors: Overseeing core functions, including Technical Standards (Nails, Haircuts, Massage), Marketing, Finance & Legal, Partner Development, and Contractor (CTV) Management.

• City Directors: Directly managing local operations, ensuring seamless service delivery, and driving customer engagement.

• Local Teams: CTVs and partners providing high-quality mobile beauty services to seniors at home.

This streamlined model reduces operational complexity, speeds up decision-making, and empowers local city directors to respond faster to market demands.

Why the Change Matters

With growing demand for at-home beauty and wellness services for seniors, TapLook identified the need to optimize its structure to support its expanding footprint. By eliminating unnecessary management layers and consolidating responsibilities, TapLook can:

• Enhance service quality through standardized technical training.

• Scale faster by empowering city-level leadership.

• Optimize costs while improving operational efficiency.

• Strengthen brand identity with unified global marketing strategies.

• Deliver better experiences for customers and partners alike.

Driving Global Growth

Operating across 19 countries, TapLook’s vision is to become the world’s leading mobile beauty platform for seniors.

By streamlining leadership, centralizing technical expertise, and giving city directors more control over local operations, TapLook is positioned to grow faster and serve better.

Looking Ahead

TapLook will continue investing in technology, training, and partnership development to support its growth. With its refined organizational structure, the company is ready to strengthen its global footprint, deliver innovation, and elevate the customer experience in every city it serves.

TapLook